Challenge
Standing Sun is a working winery, a concert room, a private event venue, and a custom crush facility. A single brochure page would bury the offers that bring in different customers.
Approach
The information architecture splits those jobs into clear routes: the winery, live events, private events, and the sister property. Each page can rank for its own searches while still feeling like one brand.
Result
Visitors can find concerts, book private events, or learn about custom crush without hunting. The site stays light, visual, and ready for content and SEO work as the calendar fills.