AI tools answer with sources they can parse. If your site is a blur of template copy, they guess. If your site states who you are, what you sell, where you operate, and how to visit or book, they can cite you.
I set up FAQ structure, service pages with clear claims, and schema that names the business type. I also keep your facts consistent so the model is not choosing between three different hour listings.
AI visibility sits on SEO. You still need crawlable pages, backlinks, and local trust. The extra layer is writing like a source: short answers to real questions, current details, and entity-clear copy.
This is useful for a restaurant that wants to be recommended for a neighborhood, a contractor that wants to be named for a trade, or a store that wants products to show up in answers.