The website launches with an SEO foundation. Rankings that keep moving take continued work: website and market analysis, gathering reviews and references, and overall alignment across citations. This continuous work is how businesses dominate with digital presence.
Keyword research for a local business is specific. People look for a plumber nearby, a contractor for a remodel, a restaurant for tonight, or a store that ships. I map those phrases to real URLs instead of stuffing them into one homepage.
Local citations and backlinks still matter. Name, address, and hours should match across directories. I chase mentions from local press, partners, and events because they send both people and ranking signals.
Growth and Full-Scale SEO put Google Reviews on the website. Visitors see a rating and recent reviews before they call, and search systems get review schema that matches what people actually wrote. Full-Scale adds a review section on key pages and write-a-review prompts so new reviews keep coming.
Growth and Full-Scale also include AI visibility: schema and clear facts so ChatGPT and Google AI Overviews can cite the business. Full-Scale adds citation tracking and optimization. Starter does not include that work.
Heavy analysis means looking at what already ranks, where you leak, and which pages deserve the next write. I do that every month, as well as an in-depth report of how your site is performing.